Reviewed · SKI AND SNOWBOARD RENTALS
Premium ski hire
Borovets premium ski hire gives you the main thing you need for a day on Rila’s slopes: a complete set of skis, boots, poles, and a helmet without the burden of bringing bulky equipment from home. The useful touch is previous-day fitting, which can save precious morning time when the depot is busy.
I like the free storage, since you can leave the equipment at the depot or your hotel instead of carrying it around town. I also like the option to swap skis for a snowboard once during the rental period. The main caution is equipment quality and service consistency. Some people have received good skis and helpful replacements, while others found worn boots, bent poles, or a rushed fitting.
Key points to know

- First-season ski equipment: The premium pack includes skis, boots, and poles described as first-season equipment.
- Free helmet included: You do not need to add a separate helmet rental.
- Fit the day before: Fitting is available during depot opening hours, subject to availability.
- Storage costs nothing: Keep your gear at the depot or in your hotel.
- One ski to snowboard swap: You can change from skis to a snowboard, or back again, during the rental period.
- Lift pass not included: You must arrange and pay for your Borovets lift pass separately.
What you actually get for $34.69
At the listed price of $34.69 per person, this is a practical equipment-only package for one to seven days. You receive skis, poles, boots, and a free helmet, with storage included. For a short break, the value is strongest if you plan to ski most days and want to avoid buying or transporting your own kit.
The phrase premium can be useful, but do not read it as a guarantee of new, top-end equipment. The package describes the skis as first-season, yet the condition of individual items may vary. Boots and poles are the parts that deserve the closest check.
The price does not include a lift pass. That matters because the rental is only one part of your daily ski budget. You will need to arrange access to the lifts separately, along with lessons if you need instruction.
The listed price is also based on one person. A family or group can see the equipment cost add up quickly, but free storage and the included helmet reduce the number of extra charges to think about. If you are comparing this with a cheaper basic package, check exactly what that alternative includes, especially the helmet and storage.
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Starting at Apart Hotel Flora Residence

Your meeting point is Apart Hotel Flora Residence on Main Street in Borovets. The activity begins and ends at this point, so you have a clear place to collect and return your kit.
That location is useful if you are staying nearby, and the area has public transportation close at hand. The information provided does not specify transport from other hotels, so you should plan to reach the meeting point yourself.
Bring enough time for fitting, particularly if you are new to skiing. Boots should feel firm but not painful, and your toes should not be crushed at the front. Ask staff to check the bindings and pole condition before leaving the depot. This is not fussiness. Poorly fitted boots can spoil an otherwise good day on the slopes.
Why the previous-day fitting matters

The best practical feature here is the chance to be fitted the day before your rental begins. You can visit during the depot’s working hours, subject to availability, then start the next morning with your equipment already selected.
This is especially helpful for beginners. Ski boots can feel strange at first, and getting the right size may take more than one attempt. A previous-day fitting gives you time to identify pressure points before you are standing in snow with a lift queue behind you.
It can also help families. Children may need adjustments as they try the boots, and a group of four can take longer than expected. The fitting process may not be as careful as you hope, so check every item yourself rather than assuming the word premium covers everything.
The fitting is not guaranteed at any exact time. It depends on depot hours and availability. If you arrive late or during a crowded period, you may need patience.
The equipment: skis, poles, boots, and helmet
The package includes the core ski set: skis, poles, and boots. It also includes a free helmet, which is a useful saving and one less piece of safety equipment to arrange.
The condition record is mixed. Some people have received good skis, while others found boots old or battered. One person reported boots that kept unbuckling. Another had a pole snap on the first day, though it was replaced without an extra charge. Bent poles have also been reported.
That means your first few minutes matter. Check that:
- Both boots buckle securely and stay closed when you flex forward.
- The soles and shells are not badly damaged.
- Poles are straight and have sound straps.
- The skis look properly maintained.
- The helmet fits snugly and the strap works.
If anything is wrong, ask for a replacement before taking the gear away. It is easier to sort out a loose buckle or bent pole at the depot than halfway up the mountain.
The package description says first-season skis, but it does not give technical details such as ski length ranges, brands, or the exact model of helmet. If you have strong equipment preferences, contact the provider before booking.
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Storage at the depot or your hotel
Free storage is included, and your equipment can be kept either at the depot or in your hotel. This small benefit has real value in Borovets, where carrying boots and skis back and forth can become tiring after a full day outside.
Depot storage may also make morning departures easier. You can collect the equipment without transporting it from your room, while hotel storage gives you more direct control. The information does not state how hotel storage is arranged, so confirm the procedure when you collect your kit.
Storage also helps if you are taking a rest day. You do not need to haul everything around while still keeping the rental period active.
The ski to snowboard swap
You may swap your skis for a snowboard, and then change back again, once during the rental period. This is a good option if you want to try both sports or if someone in your group changes plans after arriving.
The wording matters: the swap is allowed once, not repeatedly. It also does not promise that every size or model will be available at the moment you ask. A snowboard option is mentioned in the package, but equipment condition may differ from the skis. Some snowboard equipment has been described as older than expected, with boots in poor condition.
If you want to make the change, do it early enough to check the new boots and bindings properly. A snowboard boot that feels loose or uncomfortable will cause trouble just as quickly as a poorly fitted ski boot.
Lessons and the instructors associated with the school
This product is for equipment hire, not a lesson. Tuition is available through the same wider ski school operation, but it is not included in the $34.69 rental.
The school has been associated with instructors including Neil Burton, Angel, Phil, Petra, Dani, and Boro Ordevski. Neil Burton receives especially strong praise for calm instruction, patience, and helping beginners progress from snow plough turns toward parallel skiing. Phil is highlighted for helping a young skier progress quickly, while Petra and Dani are associated with children’s lessons.
That information may be useful if you are comparing equipment hire with a full ski-school package. It does not mean an instructor comes with this booking. You must arrange lessons separately.
For first-time skiers, the combination of fitting and tuition can make more sense than hiring equipment alone. Borovets has wide beginner-friendly runs according to the supplied experience notes, but your progress still depends on instruction, snow conditions, fitness, and confidence.
How the service can vary
The overall score is listed as 4.4 from 39 reviews, which suggests a generally positive experience but not a flawless one. The pattern is clear: instruction tends to receive warmer praise than the front-desk hire service.
Some people describe the collection process as easy and straightforward. Others found the shop staff unfriendly, slow, or unwilling to help. Complaints include a lack of care during boot fitting, bent poles, old boots, and poor snowboard equipment.
This inconsistency is the main reason I would not book without checking the equipment carefully. At the same time, a damaged pole was replaced without charge, which suggests the depot can put things right when a problem is reported.
Keep your expectations realistic. You are paying for a convenient rental package, not a personal equipment consultation. Be polite but direct, test every item, and return immediately if something fails.
Timing your visit during school holidays
Crowds can affect the fitting experience. A family using the service outside the busiest half-term period found collection easier, while the resort became busier later in the week.
You cannot control the snow or lift queues, but you can control when you visit the depot. Use the previous-day fitting option if it is available. Arriving at the last minute on the first morning gives you less room to solve sizing problems and can put you behind the day’s plans.
For families, fitting two days before the busiest period may be worth arranging if your schedule allows. The activity lasts from one to seven days, so select the rental length that matches your actual skiing plans.
Cancellation, confirmation, and suitability
Confirmation is provided at booking, and free cancellation is available if you cancel at least 24 hours before the experience start time. Changes or cancellations inside that 24-hour period are not accepted for a refund, based on the local time in Borovets.
Most people can participate, and the meeting point is near public transportation. No separate accessibility details are provided, so contact the provider if you have specific mobility or equipment needs.
This hire is best for:
- Beginners who want a complete basic setup.
- Families who value free storage and a free helmet.
- Skiers who may want to try snowboarding once.
- People staying near Apart Hotel Flora Residence.
- Anyone taking a one to seven-day ski break without personal equipment.
It is less suitable if you demand guaranteed new boots, specialist skis, or highly personalised fitting. In that case, ask detailed questions before paying.
Should you book Borovets premium ski hire?
I would consider this package for the price, particularly because it includes a helmet, storage, and the option to change from skis to a snowboard. Those extras make it more useful than a bare equipment rental.
I would book it with two conditions: fit the equipment before the first ski day, and inspect every item at collection. If you are a beginner, arrange lessons separately and ask about instructors such as Neil Burton, Angel, or the children’s teachers Petra and Dani.
The package offers solid convenience, but the service and equipment condition do not appear perfectly consistent. Book it if you value a complete set at a reasonable price and can take a few minutes to check the gear. Choose another supplier if spotless equipment and careful, hands-on fitting matter more to you than storage and price.
FAQ
What is included in the premium ski hire?
The package includes skis, poles, boots, and a free helmet. Storage is also included.
Is a lift pass included?
No. The lift pass is not included and must be arranged separately.
How long can I rent the equipment?
The rental period can be from one to seven days.
Where do I collect and return the equipment?
You collect and return it at Apart Hotel Flora Residence, Main Street, 2010 Borovets, Bulgaria.
Can I get fitted before the rental starts?
Yes. Ski fitting is available the previous day during the depot’s working hours, subject to availability.
Where can the equipment be stored?
The equipment can be stored free of charge either at your hotel or in the provider’s depot.
Can I change from skis to a snowboard?
Yes. You can swap from skis to a snowboard, or from a snowboard back to skis, once during the rental period.
Are ski lessons included?
No. The booking covers equipment hire. Ski tuition is separate.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience start time. Cancellations or changes made less than 24 hours before the start time are not refunded.
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